The Secret Way To Market Hot Dog Eating Contest

Yesterday was the 4th of July, in any other case often known as Independence Day within the United States. A variety of traditions had been in full effect yesterday nationwide, including fireworks celebrations, household, buddies and out of doors BBQ's. One in all my favorite traditions also occurred; the Nathan's Coney Island Hot Canine Consuming Contest.

Perhaps you could have heard of the person who simply gained his fifth straight hot dog eating title: Joey Chestnut. Mr. Chestnut downed 62 sizzling dogs in 10 minutes to take the crown over a few dozen other worthy competitors. He fell in need of breaking his personal file of 68. Slacker.

Some people watch this competitors and think it's gross. I watch it and think it's fascinating, not only for what it is, however for the advertising that takes place in and around this spectacle and how it has taken off over the years. And the way they're squandering much more alternative in using the web and social media in advertising and marketing a sizzling dog eating contest.

A decade or so ago, I bear in mind having to learn in regards to the hot dog eating contest by way of the online or New York City newspapers. Now? ESPN runs an hour lengthy show with forty five minutes of hype and lead-up to the precise 10-minute competition. The entire thing actually is a spectacle, that is the one phrase for it. Enormous crowds, a really raucous feel to it, and rivals that have nicknames (Joey Chestnut is referred to as "Jaws") and unique persona's (Eater X had his face painted). Really, do not you need to know more about Jaws? Like, how he doesn't weigh about 3x as much as he does?

What else is completely different versus a decade ago? It was once that Nathan's acquired all of the advertising hype and branding, as they need to given the location of the contest and the meals being consumed. Now, you have bought other sponsors like Heinz (another no-brainer), a major network televising the occasion, and dozens of other advertisers main and minor. The governing physique of this event, Main League Consuming, also has expanded as they had almost a dozen qualifying sites wherein the winners qualify for yesterday's predominant event.

These are all indicators of growth.

However, there may be excellent news and unhealthy news, in my view, to the future of hot dog consuming competitions and particularly the Coney Island one on July 4 each year.

The unhealthy information is that it doesn't seem Major League Consuming has performed a very good job using the online or social media as a lot as they might have. The good news is that there is rising recognition of competitive consuming despite Main League Eating not doing a very good job utilizing the web or social media.

A quick examine on Facebook exhibits Main League Consuming has slightly below 4,000 Like's. Nathan's has about 6,000 Like's. Joey Chestnut has just under four,000 Like's. On Twitter, the numbers are equally underwhelming. Many of the web sites attached to yesterday's extravaganza are likewise a bit outdated and brief on content and engagement. JoeyJawsChestnut.com has content last up to date in February, with highlights from final 12 months's competition. Sanctioned blogs are similarly light on content.

My point is that I believe the folks concerned with this occasion are missing a huge opportunity. Not as a result of scorching dog consuming will ever exactly be thought of "mainstream" or because it's a sport (in truth, a nationwide poll showed eighty one% of people suppose competitive eating is not a sport). However clearly, there's extra interest on the market than the parents involved in Major League Consuming are tapping into. One of the easiest ways to do that is to extend their brand into social media and the web. For people that can't or did not watch ESPN's telecast, there certainly could be more ways to garner attention and engagement value-effectively and rapidly. In case you obtained passed a link from somebody that stated "watch this loopy man eat over 60 sizzling dogs in 10 minutes", wouldn't you not less than begin watching it out of sheer curiosity?

Like I stated, I don't think hot dog eating, or aggressive consuming, will ever be mainstream. It simply has the "disgusting" issue for too many people. My spouse, in actual fact, was generally repulsed. For me, though, it was fascinating. I am unable to be alone. The scary part, for detractors of this entire thing, is that it would not seem Main League Consuming or the folks in Coney Island have caught onto the ability of social media or the web past a reasonably rudimentary approach. When and if they do, you may be hearing a lot more about it. They have 364 days for advertising a scorching dog consuming contest, and one fairly compelling determine in "Jaws" to rally around.

Hot Dog Eating Contest Video

Now a days hot dog eating contest is found here and there in the world, it's now an common contest. Many peoples are interested in this, They are wishing to participate in this kinda competition. Every 4th of July hot dog eating contest is held in New york city. In 2011 4th of july hot dog eating contest was held and millions of people watched it via ESPN (Television Channel).

I've searched through internet for some great Hot Dog Eating Contest Video and I've found some and I'm sharing the videos here so that you can see Hot Dog Eating Contest Video.

Here is Nathan's Hot Dog Eating Contest 2011 Video



Hot Dog Eating Contest: Ana Vs Jayar!
TYT University host Ana Kasparian squares off with co-host Jayar Jackson in a competition to see who can finish a bacon wrapped hot dog faster.



Nathan's Famous Hot Dog Eating Contest Highlights OF the year 2009